Overview

• Tesla’s new vehicle registrations in the EU, UK and EFTA countries fell 27.9% in May, marking a fifth consecutive month of decline.
• Chinese automakers sold roughly 65,800 EVs in Europe in May—double last year’s volume—and BYD overtook Tesla in pure-electric registrations.
• The European battery-electric market expanded by 27.2% year-on-year in May, with EVs representing 17.4% of total car sales across the continent.
• Consumer backlash against Elon Musk’s political activities and an aging Model Y and Model 3 lineup have been cited as factors exacerbating Tesla’s sales slump.
• Volkswagen, Renault, Stellantis and other European brands have increased EV offerings, intensifying competition and pressuring Tesla’s market share.