Overview

• Tesla’s May new car registrations plunged across Europe, with deliveries down in France (67%), Portugal (68%) and Sweden (54%), marking a fifth consecutive monthly decline.
• The company’s European market share fell to about 1.1% as competition from traditional automakers and Chinese rivals like BYD intensified and brand perception suffered over Elon Musk’s political controversies.
• Norway bucked the broader downturn with registrations surging 213% year-on-year to 2,600 units, driven by strong consumer appetite for the revamped Model Y.
• Tesla has rolled out zero-interest loans for Model Y buyers in Norway and implemented price cuts or lease incentives across key European markets to bolster demand.
• Norway’s EV-friendly policies—including VAT exemptions, parking and road tax discounts and access to bus lanes—have helped battery-electric vehicles capture 92.7% of new-car registrations year-to-date.