Overview

• Tesla’s April 2025 sales in Europe saw dramatic declines, including an 81% drop in Sweden and steep double-digit losses in other major markets like the Netherlands and France.
• The company’s European Union market share fell to 1.3% in Q1 2025, down from 2.4% the previous year, as overall EV sales in the region grew nearly 24%.
• In the broader EU+UK+EFTA region, Tesla’s Q1 sales dropped 37.3%, while competitors drove a 28% rise in total EV sales.
• The refreshed Model Y, aimed at boosting demand, has failed to reverse Tesla’s sales slump in Europe, highlighting challenges with its aging product lineup.
• Tesla plans to unveil a more affordable EV next month, though details remain unclear, as the company seeks to regain ground in an increasingly competitive market.