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Tesla’s European Deliveries Fall Sharply for Fifth Month While Norway Surges

Norway’s EV incentives propelled a 213% year-on-year surge in Tesla registrations in May, overshadowing declines across the rest of Europe.

A general view of a Tesla store in Porsgrunn, Norway, December 24, 2021. REUTERS/Victoria Klesty/File Photo
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A Tesla electric vehicle is parked at a Tesla dealership, after Tesla, Inc. released its financial results for the first quarter of 2025, in Berlin, Germany April 23, 2025. REUTERS/Annegret Hilse/File Photo
One bright spot for Tesla was in Norway, where sales surged 213 per cent last month

Overview

  • Tesla experienced its fifth straight month of year-on-year sales declines in Europe, with registrations falling by 54% in Sweden, 67% in France and 36% in the Netherlands in May.
  • Chinese manufacturer BYD outpaced Tesla in April by selling more pure electric vehicles in Europe for the first time, reflecting intensifying competition.
  • CEO Elon Musk’s political controversies and an aging model lineup have dampened demand in several markets, leading to protests and vandalism at showrooms.
  • Tesla deployed various purchase incentives across Europe, including zero-interest financing and leasing deals for the new Model Y, to counteract weak demand.
  • Norway remained a standout, with 2,600 Tesla registrations in May—led by the revamped Model Y accounting for over 90% of sales and securing the top spot among new vehicles.