Overview

• Tesla’s new car registrations in Europe fell 27.9% in May year-on-year, marking a fifth straight month of decline.
• The company’s market share dropped to 1.2% in May from 1.8% a year earlier despite overall battery-electric vehicle registrations rising by 27.2%.
• Chinese manufacturers including BYD and SAIC sold 65,808 EVs in Europe in May, more than doubling their combined market share to 5.9%.
• Consumer protests over Elon Musk’s backing of far-right European parties and ties to President Trump’s administration prompted boycotts in key markets.
• Tesla’s updated Model Y has yet to reverse the sales slump, underscoring challenges from an ageing lineup and intensifying competition.