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1h ago

Tesla’s Europe Sales Sink 40% in July as BYD Pulls Ahead

ACEA data mark a seventh consecutive market-share loss for Tesla despite broader growth in battery-electric sales.

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Tesla electric cars are stationed in a storage area in the Zeebrugge port, northern Belgium on June 21, 2024.
© Shutterstock
A survey earlier this year showed that 60% of respondents were actively put off buying a Tesla owing to the behavior of CEO Elon Musk. His foray into politics angered American liberals and his support of far-right parties in Germany and the UK prompted protests.

Overview

  • Across the EU, UK and EFTA, ACEA’s July tally shows Tesla registrations fell to 8,837, down 40.2% year on year, cutting its share to 0.8% as BYD climbed to 13,503 and 1.2%.
  • Overall European new-car sales rose 5.9% in July, with battery-electric vehicles taking 15.6% of the market as electrified segments grew faster than the total market.
  • From January through July, Tesla recorded 119,013 registrations in the region, about 33% fewer than a year earlier, extending a multi-month slide.
  • National results diverged sharply, with steep July declines reported in Germany and the Netherlands, while preliminary August data in Norway show a rebound led by the refreshed Model Y (2,711 total Tesla registrations and a 23.8% share from Aug. 1–27).
  • Volkswagen and Renault posted July gains as Chinese brands expanded with lower-priced models and wider distribution, and EU industry leaders urged Brussels to reassess 2035 vehicle CO2 targets.