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3d ago

Tesla’s Europe Sales Sink 40% in July as BYD Overtakes in Fast-Growing EV Market

ACEA data indicate Europe’s EV growth is tilting to lower-cost Chinese rivals, leaving Tesla vulnerable on price, product cadence, brand perception.

Image
Tesla vehicles line a parking area at the company's Fremont, Calif., factory on Tuesday, Aug. 5, 2025. (AP Photo/Noah Berger)
Tesla electric cars are stationed in a storage area in the Zeebrugge port, northern Belgium on June 21, 2024.
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Overview

  • ACEA’s July tally for the EU, UK and EFTA shows Tesla registrations fell to 8,837 (down 40.2% year over year) as BYD rose to 13,503 (up 225%), giving them market shares of 0.8% and 1.2% respectively.
  • In the EU alone, Tesla logged 6,600 registrations (down 42.4%) versus BYD’s 9,698 (up 206%), with market shares at 0.7% for Tesla and 1.1% for BYD.
  • July marked Tesla’s seventh straight monthly decline in Europe even as BEVs reached a 15.6% market share and electrified powertrains approached 60% of new registrations.
  • Coverage attributes Tesla’s slump to intensifying Chinese competition, an aging model range, factory retooling, delayed approval for advanced driver-assist features in Europe, and brand backlash tied to Elon Musk’s politics.
  • BYD is expanding showrooms and has announced Yangwang and Denza launches in Europe next year, while Tesla has leaned on discounts in some markets and plans a lower-cost model for the second half of 2025.