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3h ago

Tesla’s Europe Sales Sink 40% in July as BYD Overtakes

Official July data show Tesla losing ground in a growing market to faster‑expanding BYD.

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Tesla vehicles line a parking area at the company's Fremont, Calif., factory on Tuesday, Aug. 5, 2025. (AP Photo/Noah Berger)
Tesla electric cars are stationed in a storage area in the Zeebrugge port, northern Belgium on June 21, 2024.
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Overview

  • ACEA reports Tesla registrations fell to 8,837 across the EU, UK and EFTA in July, dropping its market share to 0.8% as BYD rose to 13,503 and 1.2%.
  • July marked Tesla’s seventh straight year‑on‑year decline in Europe, even as battery‑electric, hybrid and plug‑in hybrid registrations all increased strongly.
  • Overall regional new‑car sales rose 5.9% in July, with battery‑electric vehicles reaching 15.6% share, underscoring that Tesla’s slump is not a marketwide contraction.
  • Analysts cite intensifying Chinese competition, aggressive pricing and an aging lineup for Tesla’s weakness; the company has leaned on incentives such as UK lease discounts.
  • Preliminary August data from Norway show a localized Tesla rebound led by the refreshed Model Y, but this has not reversed the broader European share losses.