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Tesla’s August China Shipments Fall as BYD Pulls Ahead in Europe and India Rollout Lags

A grinding price war in China is eroding sales despite product tweaks.

Overview

  • Tesla shipped 83,192 vehicles from its Shanghai plant in August, down 4% year over year, marking declines in seven of the past eight months, according to China’s Passenger Car Association.
  • Country data for August show Tesla registrations down year over year in Sweden, the Netherlands, France, Denmark, and Italy, with gains in Norway, Portugal, and Spain.
  • BYD outsold Tesla in the European Union in July with about 9,700 vehicles versus Tesla’s 6,600, and in August posted faster growth than Tesla in Norway and Spain, topping 200% and 400% respectively.
  • Since launching in mid-July, Tesla has logged roughly 600 orders in India and now plans to ship only 350–500 cars there from Shanghai this year, well below an expected 2,500.
  • Tesla is rolling out a six-seat Model Y with deliveries expected as early as September and plans to add AI-powered voice controls, moves aimed at countering Chinese rivals’ tech-heavy offerings.