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Tesla Teases Oct. 7 Event Widely Viewed as Unveil of Lower-Cost Model Y

The company has signaled a fourth‑quarter sales start after initial builds, with a deliberate ramp as incentives shift.

Overview

  • Tesla posted brief videos on X that highlight the date Oct. 7 and show a vehicle’s headlights in a dark setting.
  • Reporters and analysts widely interpret the teasers as pointing to an affordable Model Y, though Tesla has not confirmed the product.
  • Tesla said in June that it completed first builds of the lower-cost Model Y and planned a fourth-quarter sales launch with a slower-than-planned production ramp.
  • Earlier Reuters reporting, citing unnamed sources, said the stripped-down Model Y is designed to be about 20% cheaper to produce and could reach roughly 250,000 U.S. units annually by 2026.
  • Recent sightings near Giga Texas and influencer visits were linked to the teasers, with outlets noting the teaser headlights resemble an uncovered test vehicle seen by observers.