Overview
- Tesla posted a six‑second video on X highlighting Colombia’s outline from its Tesla North America account, signaling plans for market entry.
- As of Wednesday, three sales‑focused roles remain on Tesla’s LinkedIn after broader hiring in September for Bogotá and Medellín, including sales, delivery and service technicians.
- Colombia would be Tesla’s second market in South America after Chile, where the company has opened a store and Superchargers and sells the Model 3 and Model Y.
- EV adoption in Colombia is accelerating, with ANDEMOS reporting 7,999 fully electric sales in January–June 2025, roughly triple the year‑earlier period.
- Tesla would face established rivals BYD and Zeekr in Colombia’s price‑sensitive market, and the company has not detailed timing, pricing or charging rollout.