Overview

• Tesla’s US registrations fell 5% in Q1 2025 despite a 17% rise in overall EV sales, data from S&P Global Mobility shows.
• European registrations plunged nearly 40% through April, leaving Tesla trailing Chinese rival BYD for the first time in April, according to AECA and Jato Dynamics.
• Sales in China, Tesla’s second-largest market, have also declined so far this year as domestic rivals gain ground.
• At least 70 new EV models have entered the market this year, intensifying pressure on Tesla’s aging lineup and its shelved low-cost car project.
• Consumer protests and boycotts have emerged over Musk’s political interventions, prompting him to pledge renewed focus on Tesla operations.