Overview

• The Times reports Tesla offered discounts of up to 40% to U.K. leasing firms to stimulate demand and move stock.
• Advertised pricing for a Model 3 lease has fallen to about £252 per month, down from roughly £600–£700 a year earlier, according to the reporting.
• Official SMMT data show Tesla registered 987 cars in the U.K. in July, nearly 60% fewer than a year earlier.
• ACEA data indicate Tesla lost European market share for a sixth consecutive month in June.
• Industry reports cite excess inventory and limited storage in the U.K. as drivers of the discounts, while in the U.S. Tesla introduced a $10,000 Luxe Package on Model S and X bundling Full Self-Driving (Supervised), Premium Connectivity, four-year Premium Service, and a limited return of free Supercharging.