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Tesla Slashes Cybertruck Production Goals as Sales Decline

The automaker reduces assembly targets, reallocates staff, and offers steep discounts to address mounting inventory and quality concerns.

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In an aerial view, brand new Tesla Cybertrucks sit parked in a lot at a Tesla dealership on April 02, 2025 in Corte Madera, California.
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Tesla Inc. vehicle facility is pictured in Costa Mesa, California, U.S., November 1, 2023. REUTERS/Mike Blake/File Photo

Overview

  • Tesla has lowered Cybertruck production targets and reassigned workers to Model Y lines at its Gigafactory in Texas.
  • Cybertruck sales fell to 6,406 units in Q1 2025, a 50% drop from the previous quarter, with fewer than 50,000 units delivered since late 2023.
  • A March recall by the NHTSA affected over 46,000 Cybertrucks due to exterior panel defects, further dampening consumer confidence.
  • Tesla is offering discounts of up to $10,000 on unsold Cybertruck inventory, including older 2024 models valued at over $200 million.
  • The company launched a $69,990 rear-wheel-drive variant in April to boost demand but continues to face challenges meeting Musk's initial sales forecasts.