Overview

• Tesla’s net positive brand perception fell to –13 in July from –7 in April, marking its worst standing in the Electric Vehicle Intelligence Report.
• Consumers give Tesla a net trust score of –8 and a trust integrity rating of –19, the weakest among major electric vehicle manufacturers.
• Only 55% of respondents view Tesla vehicles as safe, the lowest safety rating in the survey after the high-profile robotaxi demo failure in Austin.
• Toyota leads the field with the highest net positive and view intensity scores, while Honda also outpaces Tesla despite smaller EV portfolios.
• Elon Musk’s public controversies and political ventures have coincided with dropping sales and a decline in investor confidence for Tesla.