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Tesla Shifts Autosteer to $99 FSD Subscription, Sets Feb. 14 Cutoff for One-Time Sales

The pivot raises investor questions over uptake, pricing, and disclosure.

Overview

  • New U.S. and Canadian orders drop Autosteer from standard equipment, leaving Traffic Aware Cruise Control as the default driver assist.
  • Advanced functions now require a $99 per month Full Self-Driving subscription, with the $8,000 one-time option available only until February 14, 2026.
  • Elon Musk has signaled that the monthly price could increase as software capabilities expand.
  • A December court ruling found Tesla’s Autopilot branding deceptive and gave the company about 60 days to correct marketing or risk a sales ban in California.
  • Tesla shares slipped after the shift as analysts weighed uncertain adoption against recurring revenue, with context that prior FSD uptake was roughly 12% and reports tying growth targets to millions of active subscriptions.