Overview

• Tesla’s new-car registrations across Europe fell 27.9% in May from a year earlier, marking the fifth consecutive monthly decline and shrinking its market share to 1.2%.
• Battery-electric vehicle sales in the European Union grew 27.2% in May, boosting the EV segment’s share of total registrations to 15.4%.
• Chinese automakers sold 65,808 EVs in May, doubling their collective market share to 5.9% and enabling BYD to overtake Tesla as Europe’s top pure electric brand.
• Consumer protests and showroom boycotts have intensified in response to Elon Musk’s support for far-right parties and his tenure in the Trump administration, eroding Tesla’s brand appeal.
• In an effort to reverse the slump, Tesla has rolled out a revised Model Y and is testing a robotaxi service in Austin, Texas, as it explores new growth avenues.