Tesla Scrambles to Regain European Fleet Customers After Price Cuts

Price reductions have slashed the value of rental and leasing fleets, pushing some firms towards Chinese EV rivals.

Tesla's price cuts have devalued rental and leasing fleets in Europe, causing discontent among corporate customers.
The company is offering unofficial discounts and addressing service and repair complaints to regain trust.
Fleet sales are critical in Europe, making up nearly half of Tesla's auto sales in the region.
Chinese EV makers like BYD are aggressively targeting Tesla's corporate clients with lower-cost models.
Tesla's efforts may be too late as some companies are already shifting to competitors.