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4d ago

Tesla Sales in Sweden Drop Over 80% as Political Backlash and Competition Intensify

Amid increased competition and consumer protests against Elon Musk, Tesla's aging lineup struggles in a growing European EV market.

White House senior advisor, Tesla and SpaceX CEO Elon Musk attends a Cabinet meeting at the White House on April 30, 2025 in Washington, DC.
A Tesla sign is displayed over a Tesla showroom in Malmo, Sweden, December 14, 2023. REUTERS/ Tom Little/File Photo
The logo of Tesla is seen on a Tesla car in Brussels, Belgium April 24, 2025. REUTERS/Yves Herman

Overview

  • Tesla's new vehicle registrations in Sweden fell 80.7% year-over-year in April 2025, with only 203 units sold.
  • Swedish EV maker Polestar saw an 11.5% sales increase in the same month, highlighting Tesla's struggles against newer competitors.
  • Overall passenger vehicle registrations in Sweden rose 11% in April, underscoring Tesla's underperformance relative to market growth.
  • Consumer protests over Elon Musk's political activities and Tesla's aging vehicle lineup have contributed to declining sales across Europe.
  • Tesla and Musk have denied a report by The Wall Street Journal claiming that the company's board discussed replacing Musk as CEO.