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Tesla Sales in France Drop 26% as Local Competitors Gain Ground

The decline in Tesla's sales is attributed to competition from European automakers, shifting consumer preferences, and backlash against Elon Musk's political affiliations.

Les ventes de Tesla ont déjà chuté en janvier au niveau européen. (Photo d’illustration)
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Overview

  • Tesla's vehicle registrations in France fell to 2,395 units in February 2025, a 26% year-over-year decline, despite a stable overall automotive market.
  • European competitors like Renault and Citroën have gained market share, bolstered by the recent launches of the Renault 5 and Citroën C3 electric models.
  • Consumer backlash against Elon Musk's political stances, including his ties to Donald Trump, has led to calls for boycotts in France and other countries.
  • Tesla faces challenges globally, reporting its first-ever annual delivery decline in 2024, partly due to factory disruptions and a shift in product lineup, including the rollout of a new Model Y variant.
  • Electric vehicle sales in France remain steady at 18% of the market, but hybrids now dominate with 44.3% of registrations, reflecting changing consumer preferences.