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Tesla Rolls Out Tron: Ares In-Car Theme as Owners Object

The cosmetic update has renewed questions about in-car advertising.

Overview

  • Tesla announced on X that the Tron: Ares update is rolling out, adding a lightcycle visualization to navigation and switching ambient lighting to red where supported.
  • The effect is optional via the Toybox menu, and vehicles without RGB ambient lighting receive only the on-screen visuals.
  • Early owner reactions trend negative, with many characterizing the feature as advertising inside their cars.
  • Tesla has not labeled the release as an advertisement, and no financial arrangement with Disney has been confirmed.
  • Critics fault Tesla’s priorities, pointing to delayed Full Self-Driving improvements for older HW3 vehicles, and reviewers note the update does not include themed audio.