Overview

• Tesla published Master Plan Part IV outlining a shift to “bring AI into the physical world,” elevating its Optimus humanoid robot within corporate strategy.
• Shortly after the post, Elon Musk wrote on X that roughly 80% of Tesla’s value will come from Optimus and said he will add more specifics to the plan.
• Coverage across outlets highlights the plan’s vagueness, and even Musk acknowledged the lack of details while promising to provide additional information.
• Optimus remains in development with reported production setbacks and leadership turnover, including the June departure of Optimus VP Milan Kovac, alongside supply and trade headwinds.
• Tesla’s core EV business is under pressure, with global deliveries down 13% in the first half of 2025 and sharp declines in Europe, as rivals in robotaxis and humanoid robotics forge ahead.