Overview
- Targeted incentives of up to ₹200,000 are being offered on select Model Y units to prospective buyers and test‑drive customers rather than through a nationwide price cut, according to multiple reports.
- Official registration data show 227 Teslas were recorded in 2025, underscoring a gap with roughly 600 early bookings that saw cancellations and non‑conversions.
- People familiar with the matter say about one‑third of the roughly 300 vehicles imported last year remain in stock several months after arrival.
- Prices elevated by duties that can reach about 110% place the Model Y near ₹60 lakh on road, intensifying competition from BMW’s locally assembled iX1 and BYD’s lower‑priced alternatives.
- Tesla has kept a limited retail and charging footprint and is testing pop‑up outreach in Bengaluru, while VAHAN data cited on January 15 indicate only about 16 Tesla registrations in the first half of the month versus 83 for BYD.