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Tesla Posts First 2025 Monthly Gains in France and Denmark as Norway Leads, Sweden Lags

A refreshed Model Y lifted September results, with year‑to‑date European registrations still far below 2024 levels.

Overview

  • Local data show September sales rose 2.74% year on year in France and 20.5% in Denmark, where the revamped Model Y was the top-selling vehicle.
  • Norway crowned Tesla the best‑selling brand with 4,829 registrations, up 14.7% year on year, led by the Model Y and Model 3 as the country hit a 98.3% EV share.
  • Sweden recorded a ninth consecutive monthly decline as Tesla registrations fell 64% year on year to 1,726, though the total rebounded sharply from August’s low.
  • For January–August, Tesla sales fell 42.9% in the European Union and 32.6% across Europe, while BYD outsold Tesla in the EU in August for the second time this year.
  • Spain posted a 3.4% September increase for Tesla, helped by a 60% rise in new Model Y registrations.