Overview

• Tesla has commenced sales in Saudi Arabia, with a high-profile launch event in Riyadh on April 10, 2025.
• The event features Tesla's global lineup, including the Cybercab and Optimus humanoid robots, highlighting the company's technological advancements.
• Saudi Arabia plans to expand its EV infrastructure significantly, scaling from 100 to 5,000 charging stations by 2030 under Vision 2030.
• This launch follows years of complex relations between Elon Musk and Saudi entities, including the 2018 'funding secured' controversy.
• Despite strong brand recognition, Tesla faces challenges in Saudi Arabia's luxury market, where consumer expectations and EV adoption rates may pose hurdles.