Overview

• Tesla hosted a launch event in Riyadh on April 10, 2025, with pop-up stores set to open in Riyadh, Jeddah, and Dammam starting April 11.
• The move signals improved relations between Elon Musk and Saudi officials following years of strained interactions over funding controversies.
• Saudi Arabia’s Vision 2030 initiative to diversify its economy includes ambitious EV adoption goals, with plans to build 5,000 charging stations by 2030.
• Tesla faces challenges in the Saudi market, including limited EV charging infrastructure, slow adoption rates, and competition from rivals like BYD and Lucid Motors.
• Globally, Tesla is navigating declining sales in key markets and increasing competition from Chinese electric vehicle manufacturers.