Overview
- About 100 of roughly 300 Model Y SUVs shipped in late 2025 remain unsold four months after arrival, according to reports citing people familiar with the matter.
- Discounts of up to ₹200,000 are being offered on select Standard Range units and are communicated directly to customers and test‑drive prospects rather than through a nationwide campaign.
- Official registration data show only 225–227 Teslas recorded in 2025 versus roughly 600 early bookings, indicating cancellations and slow conversions.
- The Model Y starts near $70,000 in India because import duties can reach 110%, following Tesla’s choice to import fully built vehicles instead of using a concessional scheme tied to local manufacturing.
- Competitors are gaining ground, with BMW’s India EV sales rising nearly 200% to around 3,700 in 2025 and BYD registrations exceeding 5,400, while Tesla logged 16 sales in January 1–15 versus BYD’s 83.