Overview
- About a third of the initial shipment remains unsold, with roughly 100 of around 300 imported Model Y SUVs still in stock, according to people familiar with the matter.
- Tesla is extending targeted incentives of up to ₹2,00,000 on select Standard Range units, offered directly to prospects and test‑drive seekers rather than through a nationwide promotion.
- Official data show roughly 225–227 Model Y registrations in 2025, and VAHAN figures indicate only about 16 Tesla sales in the first half of January 2026.
- High import duties of up to about 110% keep transaction prices near ₹60–70 lakh, narrowing the buyer pool as rivals like BMW’s locally assembled iX1 and BYD models undercut on price or features.
- Tesla is leaning on retail experiments and leadership hires, adding a Bengaluru pop‑up and naming Sharad Agarwal to lead India, while maintaining an import‑led strategy without a local manufacturing commitment.