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Tesla Notches First 2025 Gains in France, Denmark as Norway Hits Two‑Year High and Sweden Sinks

An ageing lineup limits Europe-wide momentum despite lifts from the revamped Model Y.

A Tesla logo is shown on a Model Y vehicle in Encinitas, California, U.S.,October 20, 2023. REUTERS/Mike Blake/File Photo

Overview

  • Local data show September marked the first monthly rise this year for Tesla in France (+2.74% year over year) and Denmark (+20.5%).
  • Denmark crowned the revamped Model Y as the best-selling vehicle, with 1,955 of Tesla’s 2,232 registrations.
  • Norway recorded 4,829 Tesla registrations, up 14.7% year over year, making Tesla the top brand with the Model Y and Model 3 taking the top two spots.
  • Sweden logged a ninth straight monthly decline as Tesla registrations fell 64% year over year to 1,726, though that was a sharp rebound from 210 in August.
  • Through January–August, Tesla sales fell 42.9% in the EU and 32.6% across Europe, as Chinese rival BYD outsold Tesla in the EU in August for the second time this year.