Overview
- Sweden recorded just 133 Tesla registrations in October, an 89% year‑on‑year drop that left the brand with a sliver of the market.
- Mobility Sweden data show year‑to‑date registrations at 5,843 through October, down 64.8% versus the same period in 2024.
- October brought steep falls across the region, with registrations down 86% in Denmark and 50% in Norway, while France saw a modest 2.4% rise.
- IF Metall’s action widened as trucking giant Linde halted all Tesla work and Kone moves to stop on Nov. 6, prompting Tesla to reroute cars via German ferry imports.
- Aggressive discounts, including a SEK 40,000 trade‑in bonus and 0% financing, have not reversed declines as a limited, ageing lineup faces fiercer competition from legacy and Chinese EV brands.