Overview

• The Model 3 Long Range RWD now lists at RMB 259,500, down from RMB 269,500 on Tesla’s China site.
• Launched on August 12, the variant carries a CLTC-rated 830 km range, with new orders showing 1–3 week delivery windows.
• Mainland buyers are being offered an RMB 8,000 insurance subsidy and a limited-time five-year 0% financing plan on select models.
• Short-term data signal mixed traction for the new trim, with roughly 5,200 first-week registrations then a drop from China’s top 30, alongside broader declines and a June EV market share of 3.2% per CPCA.
• Tesla is pairing the China move with region-specific actions, including steep UK leasing-partner discounts, $0-down used-vehicle leases in the U.S., and a $15,000 price increase for the Cybertruck Cyberbeast.