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Tesla Launches Lower-Priced 'Standard' Model 3 and Model Y as Shares Drop

The trims target demand in a tougher U.S. market after the purchase credit ended, with Chinese competitors gaining ground.

Overview

  • New entry prices start at $36,990 for the Model 3 and $39,990 for the Model Y, down from $42,490 and $44,990 respectively.
  • The Standard trims cut equipment such as speaker count, color choices, passenger screens, and mirror adjusters, and the Model 3 lists lower range, while features like the Grok AI assistant and heated front seats remain.
  • Tesla set the Full Self-Driving option at $8,000 and rolled out its first major FSD software update in months on Tuesday morning.
  • A website order simulation indicates U.S. deliveries could begin in November, with no international timing disclosed.
  • Tesla shares closed down about 4.45% after the reveal, as investors who had anticipated a $25,000–$30,000 model reacted negatively and analysts called the move a step but above hoped-for price points.