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Tesla Launches in Saudi Arabia with Showrooms in Riyadh, Jeddah, and Dammam

The EV giant enters the Saudi market as part of its global expansion strategy, leveraging Vision 2030's infrastructure push and renewed ties with the kingdom.

Image
A TESLA electric car is seen at a charging station in Dubai, United Arab Emirates, April 8, 2025, REUTERS/Abdelhadi Ramahi REFILE - CORRECTING YEAR FROM "2024" TO "2025".
People attend a celebration for the start of Tesla operations in Saudi Arabia in historic Diriyah near Riyadh, Saudi Arabia, on Thursday, April 10, 2025 (AP Photo/Baraa Anwer)

Overview

  • Tesla officially opened its first showrooms and service centers in Saudi Arabia on April 10, 2025, marking its entry into the kingdom's growing EV market.
  • The launch represents a reconciliation between Elon Musk and Saudi Arabia after past disputes over funding and privatization claims with the Public Investment Fund (PIF).
  • Saudi Arabia is rapidly expanding its EV infrastructure, planning to increase charging stations from 100 to 5,000 by 2030 under Vision 2030 goals.
  • Tesla faces strong competition in the Saudi market from rivals including Lucid Motors, Chinese EV maker BYD, and local brand CEER, which is set to begin production in 2025.
  • The launch event showcased Tesla's innovation, featuring the Cybertruck, Model Y, and Optimus humanoid robots, as the company seeks to diversify its offerings in a competitive global landscape.