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2w ago

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The EV giant enters the Saudi market as part of its global expansion strategy, leveraging Vision 2030's infrastructure push and renewed ties with the kingdom.

Overview

  • Tesla officially opened its first showrooms and service centers in Saudi Arabia on April 10, 2025, marking its entry into the kingdom's growing EV market.
  • The launch represents a reconciliation between Elon Musk and Saudi Arabia after past disputes over funding and privatization claims with the Public Investment Fund (PIF).
  • Saudi Arabia is rapidly expanding its EV infrastructure, planning to increase charging stations from 100 to 5,000 by 2030 under Vision 2030 goals.
  • Tesla faces strong competition in the Saudi market from rivals including Lucid Motors, Chinese EV maker BYD, and local brand CEER, which is set to begin production in 2025.
  • The launch event showcased Tesla's innovation, featuring the Cybertruck, Model Y, and Optimus humanoid robots, as the company seeks to diversify its offerings in a competitive global landscape.