Tesla Introduces Paid Upgrades for Extended Range on Model Y
Elon Musk announces a new pay-to-unlock feature for additional mileage on Tesla Model Y, sparking debates on consumer value and corporate strategy.
- Tesla Model Y owners now have the option to unlock up to 60 extra miles of range for a fee of $1,500 to $2,000, depending on the model.
- The pay-for-range option, pending regulatory approval, reflects a broader trend of automakers charging for software-enabled enhancements.
- Critics argue that consumers should not have to pay extra for features already built into their vehicles, such as battery capacity.
- This business model aligns with Tesla's previous practices but comes amid recent layoffs and financial restructuring at the company.
- Consumer resistance grows as more automakers adopt subscription models for features that were previously standard or included in the initial purchase price.