Overview

• Elon Musk dismissed Omead Afshar from his role overseeing Tesla’s manufacturing and sales in North America and Europe.
• Jenna Ferrua, the automaker’s North America HR director, and Milan Kovac, head of the Optimus robot program, also departed this month, marking a wave of senior exits.
• Registrations in Europe dropped for a fifth consecutive month in May while U.S. and Chinese deliveries remain below year-ago levels, contributing to a 19% slide in Tesla’s stock this year.
• Consumers have protested against Tesla showrooms and dealerships over Musk’s political activities, including his leadership of the Trump administration’s Department of Government Efficiency initiative, harming the brand’s reputation.
• In response, Tesla has begun a robotaxi pilot in Austin and is shifting its core strategy toward artificial intelligence, robotics and autonomous-driving technologies.