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Tesla Fires Operations Chief as Sales Fall and Robotaxi Pilot Launches

Elon Musk dismissed operations vice president after Tesla reported falling sales in major markets during its new robotaxi pilot in Austin

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Overview

  • Elon Musk fired vice president Omead Afshar, who led Tesla’s sales and manufacturing in North America and Europe, as the company closes its second quarter.
  • European deliveries plunged 28% in May, marking a fifth consecutive month of declines, with U.S. numbers also sliding as buyers shift to cheaper Chinese brands.
  • Tesla launched a limited robotaxi service in Austin on June 22, deploying Model Y vehicles with safety drivers on short routes in the city.
  • Jenna Ferrua, Tesla’s HR director for North America, and Milan Kovac, head of the Optimus humanoid robotics program, exited the company recently.
  • Musk’s political activities and growing Chinese competition have strained Tesla’s brand and contributed to a 19% drop in stock value year-to-date.