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Tesla Faces Steepest Revenue Slump in a Decade as Robotaxi Trial Expands

An expanded Austin robotaxi service highlights the company’s shift toward autonomous technology

The exterior of the Tesla automotive company manufacturing facility on September 18, 2023 in Fremont, California.
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A person drives a Tesla Model S on the Embarcadero in 2019. The car company is having a hearing this week with California's DMV, about Tesla's claims of self-driving abilities with its cars.
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Overview

  • The electric-vehicle maker expects its biggest quarterly revenue drop since 2012 after global deliveries fell 13.5% to 384,122 units in Q2
  • Tesla doubled the geofenced area for its limited robotaxi fleet in Austin in mid-July to accelerate real-world testing of its self-driving platform
  • Elon Musk announced a forthcoming “step change improvement” in Full Self-Driving by integrating enhancements from the Austin robotaxis into all production vehicles
  • The long-promised $30,000 entry-level EV has not been confirmed for the first half of 2025, indicating delays to Tesla’s affordable model strategy
  • California registrations declined for a seventh straight quarter, with Q2 sales down 21% year over year and market share sliding below 46%