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Tesla's Q1 2025 deliveries dropped 13% year-over-year, with brand damage from CEO Elon Musk's politics and intensifying competition contributing to the decline.

Tesla’s Gigafactory in Shanghai makes Model 3 and Model Y cars. Photo: Xinhua
Protesters opposing billionaire Elon Musk gather outside a Tesla dealership in Acton, London, Britain, March 29, 2025.  REUTERS/Jaimi Joy/File Photo
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A man places a sign outside a Tesla dealership during a protest against Tesla and its CEO Elon Musk outside a Tesla dealership in Los Angeles, California, U.S. March 14, 2025. REUTERS/Daniel Cole/File Photo

Overview

  • Tesla delivered 336,700 vehicles globally in Q1 2025, marking a 13% year-over-year drop and its lowest quarterly deliveries in three years.
  • BYD surpassed Tesla as the world's largest EV maker, delivering over 416,000 fully electric vehicles in the same period, a 39% year-over-year increase.
  • Sales in key markets like Germany and China plummeted, with Germany seeing a 62.2% drop and China a 22% decline due to competition and backlash against Musk's political affiliations.
  • Production challenges, including temporary factory shutdowns for the refreshed Model Y, contributed to a 16% year-over-year production decline.
  • Tesla's stock has fallen significantly, reflecting investor concerns over declining sales, political controversies, and eroding market share.