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3mo ago

Tesla Faces Steep Sales Declines Across European Markets

April registration data highlights Tesla's multi-year low sales in Europe, with political backlash and rising competition from Chinese EV makers accelerating the downturn.

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Activists of the Tesla Takedown movement protest outside a Tesla electric car showroom in Berlin, Germany. In Germany, many people are opposed to Tesla company owner Elon Musk's outspoken support of the far-right Alternative for Germany (AfD) political party.
A Tesla Inc. dealership in Valencia, Spain, on Tuesday, April 22, 2025. The company faces questions about volume sales, autonomous driving, and tariffs, with Musk's role in the White House looming over the company's future. Photographer: Michael Robinson Chavez/Bloomberg via Getty Images

Overview

  • Tesla's sales in Europe plummeted in April 2025, with declines of 62% in the UK, 46% in Germany, and over 70% in markets like Sweden and the Netherlands.
  • Despite the rollout of the refreshed Model Y, Tesla's sales continue to falter, failing to regain momentum in a growing EV market.
  • Chinese EV manufacturers, including BYD, are rapidly gaining market share in Europe, with BYD's sales in Germany rising 756% year-over-year in April.
  • Elon Musk's political affiliations and public controversies have contributed to consumer backlash, with protests and vandalism targeting Tesla showrooms in multiple countries.
  • Overall EV demand in Europe remains strong, with battery-electric vehicle registrations rising significantly in April, further highlighting Tesla's market share erosion.