Overview
- Tesla's sales in Europe plummeted in April 2025, with declines of 62% in the UK, 46% in Germany, and over 70% in markets like Sweden and the Netherlands.
- Despite the rollout of the refreshed Model Y, Tesla's sales continue to falter, failing to regain momentum in a growing EV market.
- Chinese EV manufacturers, including BYD, are rapidly gaining market share in Europe, with BYD's sales in Germany rising 756% year-over-year in April.
- Elon Musk's political affiliations and public controversies have contributed to consumer backlash, with protests and vandalism targeting Tesla showrooms in multiple countries.
- Overall EV demand in Europe remains strong, with battery-electric vehicle registrations rising significantly in April, further highlighting Tesla's market share erosion.