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Tesla Faces Steep Sales Decline in Europe as EV Market Expands

April data shows Tesla's sales dropped by up to 81% in key European markets, while competitors like BYD surged with advanced technology and lower prices.

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Overview

  • Tesla's April 2025 sales in Europe plummeted by 33% to 81% across six major markets, including Germany, France, and Sweden.
  • Germany recorded a 45.9% decline in Tesla sales, contrasting with a 53.5% growth in overall EV registrations in the country.
  • Chinese EV manufacturer BYD achieved significant growth, leveraging competitive pricing and faster charging technology to capture market share.
  • Protests and vandalism targeting Tesla facilities and vehicles have escalated in response to Elon Musk's political endorsements of right-wing parties.
  • Tesla sales in Norway and Italy bucked the trend, with increases of 12% and 29% respectively, though broader European performance remains weak.