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16h ago

Tesla Faces Steep Global Sales Declines as Competition and Brand Challenges Mount

April sales data reveals sharp drops in China, Europe, and Australia, while Tesla plans a lower-cost Model Y to regain market share.

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Tesla Model Y electric vehicles on a production line at the company's factory and headquarters in Austin. Austin-based Tesla launched a more affordable version of its Model Y vehicle in the US this week. 
A Tesla Model Y. As with many new vehicles, the Model Y can receive software updates, including those for recalls, wirelessly. Austin-based Tesla launched a more affordable version of its Model Y vehicle in the US this week. 
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Overview

  • Tesla's April deliveries from its Shanghai Gigafactory fell 25.8% month-on-month and 6% year-on-year, marking the seventh consecutive month of declines.
  • European sales plunged over 50% year-on-year in key markets such as France, the UK, and Germany, highlighting intensifying competition from Chinese and European EV makers.
  • Tesla's Australian sales dropped by 76% year-on-year in April, with key rival BYD achieving a 127% growth in the same period.
  • CEO Elon Musk's political affiliations and anti-American sentiment linked to U.S.–China trade tensions are reportedly damaging Tesla's brand perception in China and Europe.
  • Tesla announced plans to produce a lower-cost Model Y in Shanghai by 2026, aiming to counter competition from Chinese automakers like BYD.