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Tesla Faces Steep Declines in Sales and Market Share in Q1 2025

Global deliveries dropped 13% year-over-year as competition intensifies and Elon Musk's political involvement damages the brand.

Tesla’s Gigafactory in Shanghai makes Model 3 and Model Y cars. Photo: Xinhua
Protesters opposing billionaire Elon Musk gather outside a Tesla dealership in Acton, London, Britain, March 29, 2025.  REUTERS/Jaimi Joy/File Photo
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A man places a sign outside a Tesla dealership during a protest against Tesla and its CEO Elon Musk outside a Tesla dealership in Los Angeles, California, U.S. March 14, 2025. REUTERS/Daniel Cole/File Photo

Overview

  • Tesla's Q1 2025 global deliveries fell to 336,681 vehicles, marking a 13% year-over-year decline and the company's lowest quarterly performance in three years.
  • Sales in China, Tesla's second-largest market, dropped 22%, with 172,754 vehicles delivered, as local competitors like BYD gained ground with more affordable and advanced EVs.
  • European sales plummeted, with Germany experiencing a 62.2% year-over-year decline, reflecting Tesla's eroded market share in the region.
  • Elon Musk's political affiliations, including his role in the Trump administration and support for far-right European parties, have sparked protests, vandalism, and brand backlash, further hurting sales.
  • Financial analysts have lowered Tesla's stock price targets, citing weak demand, production challenges, and growing competition as key concerns for the company's future.