Tesla Faces Sharp Sales Declines in Europe and Australia
Elon Musk's political involvement and rising competition from Chinese EV makers are cited as key factors in Tesla's struggles.
- Tesla's market share in Germany dropped from 14% to 4%, with a 59% year-over-year decline in registrations, while the German EV market grew by over 50%.
- Sales in other European markets also fell significantly, including a 63% drop in France, 38% in Norway, and nearly 12% in the UK, reflecting broader challenges in the region.
- Australian Tesla sales fell by one-third year-over-year in January, with the Model 3 seeing a 62% decline, although the Model Y experienced a 21% increase in sales.
- Elon Musk's support for far-right political movements in Germany and the UK, as well as his prominent backing of Donald Trump, has reportedly polarized public opinion and alienated some customers.
- Analysts also point to Tesla's lack of new mainstream models since 2020 and increasing competition from Chinese EV brands like BYD and MG as contributing factors to the sales slump.