Particle.news

Download on the App Store

Tesla Faces Sharp Sales Declines in Europe and Australia

Elon Musk's political involvement and rising competition from Chinese EV makers are cited as key factors in Tesla's struggles.

  • Tesla's market share in Germany dropped from 14% to 4%, with a 59% year-over-year decline in registrations, while the German EV market grew by over 50%.
  • Sales in other European markets also fell significantly, including a 63% drop in France, 38% in Norway, and nearly 12% in the UK, reflecting broader challenges in the region.
  • Australian Tesla sales fell by one-third year-over-year in January, with the Model 3 seeing a 62% decline, although the Model Y experienced a 21% increase in sales.
  • Elon Musk's support for far-right political movements in Germany and the UK, as well as his prominent backing of Donald Trump, has reportedly polarized public opinion and alienated some customers.
  • Analysts also point to Tesla's lack of new mainstream models since 2020 and increasing competition from Chinese EV brands like BYD and MG as contributing factors to the sales slump.
Hero image