Overview
- Tesla's April 2025 sales in Sweden dropped 80.7% year-on-year to 203 units, the lowest level since October 2022, despite an 11% rise in overall vehicle registrations in the country.
- Major European markets, including France, the UK, Denmark, and the Netherlands, also reported Tesla sales declines ranging from 59% to 74%, contrasting with broader EV market growth.
- Tesla's Model Y refresh caused production disruptions, further weakening its position against newer and often cheaper EV models from Chinese and legacy automakers like BYD and Volkswagen.
- Consumer protests against Elon Musk's political activities have damaged Tesla's brand in Europe, with surveys indicating reduced willingness to purchase Tesla vehicles.
- Tesla's board chair, Robyn Denholm, denied rumors of a CEO search, reaffirming confidence in Musk's leadership despite mounting challenges and declining market share.