Overview

• Tesla trade-ins have surged to a record 1.4% of all vehicle trade-ins in March 2025, tripling from 0.4% a year ago, according to Edmunds data.
• Elon Musk's leadership in the Trump administration has led to widespread backlash, including protests, vandalism, and declining brand loyalty for Tesla.
• Tesla's stock price has dropped by 50% since December 2024, reflecting both Musk's political controversies and operational challenges, such as Cybertruck recalls.
• Consumer interest in Tesla vehicles has fallen sharply, with shopping consideration on Edmunds hitting its lowest level since October 2022.
• Rival EV manufacturers like BMW, Hyundai, and Ford are capitalizing on Tesla's struggles, attracting disillusioned customers with competitive alternatives.