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Tesla Faces Record Q2 Delivery Drop as Chinese EV Rivals Dominate Market Share

High interest rates and potential U.S. tax credit cuts have intensified Tesla’s sales challenges.

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The logo of Tesla is seen on a Tesla car in Brussels, Belgium April 24, 2025. REUTERS/Yves Herman/File Photo

Overview

  • Tesla’s Q2 deliveries are forecast at 360,000–395,000 units, marking its steepest quarter-over-quarter decline on record.
  • European sales slid 27.9% in May for a fifth consecutive month, and Tesla’s China market share fell to 7.6% through May.
  • XPeng delivered 103,181 vehicles in Q2 (up 242%), BYD reached 1.128 million with BEVs at 53.8%, Li Auto posted 111,074 and Nio Group 72,056 units.
  • BYD’s fully electric sales outpaced plug-in hybrids for the first time and XPeng met its guidance while expanding into 17 European markets.
  • Tesla’s upcoming lower-cost Model Y variant and limited robotaxi pilot have yet to reverse pressure from an aging lineup and intensifying competition.