Particle.news
Download on the App Store
18 ARTICLES
·
2d ago

Tesla Faces Prolonged Sales Decline Across China, Europe, and Australia

April marks the seventh consecutive month of shrinking deliveries as Tesla grapples with intensifying competition and brand challenges.

Image
Tesla Model Y electric vehicles on a production line at the company's factory and headquarters in Austin. Austin-based Tesla launched a more affordable version of its Model Y vehicle in the US this week. 
A Tesla Model Y. As with many new vehicles, the Model Y can receive software updates, including those for recalls, wirelessly. Austin-based Tesla launched a more affordable version of its Model Y vehicle in the US this week. 
Image

Overview

  • Tesla's Shanghai Gigafactory delivered 58,459 vehicles in April, reflecting a 6% year-on-year decline and a 25.8% drop from March.
  • Weekly registrations in China fell 29% in late April, underscoring weaker domestic demand despite Tesla's emphasis on local production messaging.
  • Sales in Europe plummeted, with year-on-year declines of up to 81% in key markets like Sweden, France, and the UK, driven by competition and brand backlash.
  • Australian deliveries dropped 76% in April compared to the previous year, though test-drive interest in the updated Model Y reached record levels.
  • Tesla plans to introduce a lower-cost Model Y variant by 2026 in China to counter market share losses to domestic competitors like BYD and Xpeng.