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Tesla Faces Global Sales Decline as Q1 Delivery Report Looms

European and Chinese markets show significant drops, while Tesla ramps up Model Y production and offers incentives in China.

FILE - The 2024 Ford F-150 truck is assembled at the Dearborn Truck Plant, April 11, 2024, in Dearborn, Mich. (AP Photo/Carlos Osorio, File)
FILE - The new Toyota Prius 2024 on display at the AutoMobility LA Auto Show, Nov. 16, 2023, in Los Angeles. (AP Photo/Damian Dovarganes, File)
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The logo of Tesla is pictured at a dealership in Saint-Herblain near Nantes, France, March 27, 2025. REUTERS/Stephane Mahe/File Photo

Overview

  • Tesla's Q1 2025 global deliveries are projected to decline year-over-year, with analysts estimating between 351,000 and 375,000 vehicles delivered.
  • European sales dropped approximately 40% in Q1, with steep declines reported in France, Sweden, and the Netherlands, despite the launch of the refreshed Model Y.
  • Tesla's sales in China fell 14% in the first two months of 2025, prompting the company to introduce interest-free loans on the Model Y and ramp up production at its Shanghai Gigafactory.
  • Elon Musk's political affiliations and controversial actions have negatively impacted Tesla's brand perception, particularly in Europe, contributing to declining sales.
  • Despite these challenges, Tesla's stock rose 6% in pre-market trading today, reflecting cautious investor optimism ahead of tomorrow's Q1 delivery report.