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Tesla Faces 'Full-Blown Crisis' as Wedbush Slashes Price Target by 42%

Brand damage, U.S.-China trade tariffs, and Elon Musk's political controversies threaten Tesla's market position and investor confidence.

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Protesters rally against Tesla CEO Elon Musk outside a Tesla store in San Francisco.
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Overview

  • Wedbush Securities reduced Tesla's 12-month price target from $550 to $315, citing brand damage and trade tariff challenges.
  • Tesla's Q1 2025 vehicle deliveries fell 13% year-over-year, raising concerns about weakening global demand.
  • China's retaliatory tariffs and backlash against Elon Musk's political associations are driving consumers toward domestic EV brands like BYD and Nio.
  • Wedbush estimates Tesla has lost at least 10% of its future global customer base, with higher losses of up to 20% in Europe due to brand erosion.
  • Tesla's stock has dropped over 50% from its December 2024 peak, reflecting investor worries about its ability to navigate mounting challenges.