Tesla Faces Declining Sales in Germany as Brand Perception Shifts

Elon Musk's controversial actions and intensified competition contribute to a 71% drop in new Tesla registrations in early 2025, with fleet managers reconsidering their procurement decisions.

• A recent survey reveals that 35% of German fleet managers are rethinking Tesla vehicle procurement due to Elon Musk's actions, while 8% report employees wanting to return their Teslas.
• Tesla's new vehicle registrations in Germany have fallen by 71% in the first two months of 2025, partly attributed to production adjustments and the announcement of a Model Y facelift.
• Competition from automakers like VW, Skoda, and BMW, offering more appealing and affordable models, is challenging Tesla's market position.
• Despite declining sales, Tesla has not significantly altered its pricing strategy, raising concerns among experts about its ability to counter market pressures.
• The used Tesla market shows mixed dynamics, with faster sales but declining residual values, while the overall used EV market in Germany remains small, representing just 2.7% of ownership transfers in 2024.

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